Cold Spring Design Inc.
15 Griggs Road
Sutton, MA 01590

508.865.5191

info@coldspringdesign.com

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Archive for November, 2010

And People Ask Why the Recession Isn’t Affecting Us

Nov. 19th 2010

It’s not news that there are a lot of businesses being hurt by this recession. We’re in close touch with the small business market and well aware of the situation. In fact, our job is to help our clients prosper in times like this. But we’ve been asked many times why Cold Spring has continued growing as strongly as it has — and Dilbert may have the best possible answer:

http://dilbert.com/strip/2010-11-19

http://dilbert.com/strip/2010-11-19

We’re in a pretty tough business here. It involves business and … Read more

Posted by Jeff Lerman | in Careers, Web Design | Comments Off on And People Ask Why the Recession Isn’t Affecting Us

If Nothing Else, Observe the Basic Rules of Identity

Nov. 13th 2010

I received a brief HTML email this week from an organization I belong to. And I cringed. Not only had they omitted their extremely recognizable logo, they also changed the colors of the email such that it shared nothing with the organizational color palette. That may be seen as poor judgement and bad marketing, but the final bit was misspelling the title of the note. Far better to have not sent that email at all.

There are a couple basic rules that … Read more

Posted by Jeff Lerman | in Branding, Color Schemes, Copywriting, Web Design | Comments Off on If Nothing Else, Observe the Basic Rules of Identity

Designing for the Right Market

Nov. 8th 2010

One of the toughest things to do as a web designer is to not design sites for other web designers. In general, they are not our clients, nor are they our clients’ intended market. Very occasionally the stars align and we can do the things that come naturally to us, but the rest of the time, we have a bit harder job. Think of it like an actor getting himself in character — albeit perhaps not quite to the Daniel Day Lewis … Read more

Posted by Jeff Lerman | in Web Design, Web/Business Consulting | Comments Off on Designing for the Right Market
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