Cold Spring Design Inc.
15 Griggs Road
Sutton, MA 01590

508.865.5191

info@coldspringdesign.com

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Archive for the 'Branding' Category

What Is “Good” Web Design?

Sep. 4th 2014

When someone mentions “good” web design, what comes to mind? Common answers likely would be creativity, aesthetics, and how easy a site is to use. While those are characteristics of good web design, what really makes a design good is understanding the people for whom you are designing. Web design is about solving problems for people. You could have the most engaging visual design, but if that design doesn’t serve a purpose or is frustrating to use, then all you’ve got is … Read more

Posted by Jeff Lerman | in Branding, Color Schemes, Philosophy, Web Design | Comments Off on What Is “Good” Web Design?

You Need A Great Website…Why Not Do It Yourself For Free?

Jun. 11th 2014

I don’t know about you, but I keep seeing a lot of commercials from Web.com and Wix on TV. They tend to catch my attention when they offer free websites, you know? After all, if websites are that easy, maybe I need to look for another profession! Free professional website? Free company Facebook pages? Free stuff is good, right? Want to know what I know?

Free is not usually Free

Web.com will have a “professional” build you a free site. Last time … Read more

Posted by Jeff Lerman | in Branding, Philosophy, ROI, Search Engine Optimization (SEO), Web Design, Web/Business Consulting | Comments Off on You Need A Great Website…Why Not Do It Yourself For Free?

Emotional Intelligence in Web Design

May. 9th 2012

While wandering around the blogosphere recently, I came across the topic of emotionally intelligent signage. The concept, espoused by author Dan Pink, who describes himself as “sign obsessed,” is that often signs work best either when they convey empathy to the viewer or elicit empathy from the viewer. If ever you have seen a highway construction sign saying “Please Slow Down: My Daddy Works Here” then you have an idea what Dan means. This sign reminds you of the children … Read more

Posted by Rachel Aubin | in Branding, Color Schemes, Copywriting, Philosophy, Web Design | Comments Off on Emotional Intelligence in Web Design
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