While wandering around the blogosphere recently, I came across the topic of emotionally intelligent signage. The concept, espoused by author Dan Pink, who describes himself as “sign obsessed,” is that often signs work best either when they convey empathy to the viewer or elicit empathy from the viewer. If ever you have seen a highway construction sign saying “Please Slow Down – My Daddy Works Here” then you have an idea what Dan means. This sign reminds you of the … Read more
Archive for the 'Branding' Category
It’s always the first question. “What will my website cost?” And there’s never an easy answer.
My standard reply is that there are 100 websites for 100 budgets. And even that doesn’t touch on the complexities of the right level of custom design, photography, videography, copywriting, SEO, functionality and all the other pieces that make up a website. That’s why my next comment is “Let’s talk about your business.”
Not “Let’s talk about your website,” it’s “Let’s talk about your business. And … Read more
My two-year-old son had a pretty good laugh at a domain name the other day. We were driving behind a contractor’s truck on the highway and observed that the contractor had gone through the effort and expense to have his website address painted onto the truck. Nice lettering job too. The chuckle? Well, the address was (contractor name).blogspot.com. There are times a domain name can hurt you and I’d say this is a prime one – when it’s so unprofessional that you … Read more