While wandering around the blogosphere recently, I came across the topic of emotionally intelligent signage. The concept, espoused by author Dan Pink, who describes himself as “sign obsessed,” is that often signs work best either when they convey empathy to the viewer or elicit empathy from the viewer. If ever you have seen a highway construction sign saying “Please Slow Down – My Daddy Works Here” then you have an idea what Dan means. This sign reminds you of the … Read more
Archive for the 'Copywriting' Category
It’s always the first question. “What will my website cost?” And there’s never an easy answer.
My standard reply is that there are 100 websites for 100 budgets. And even that doesn’t touch on the complexities of the right level of custom design, photography, videography, copywriting, SEO, functionality and all the other pieces that make up a website. That’s why my next comment is “Let’s talk about your business.”
Not “Let’s talk about your website,” it’s “Let’s talk about your business. And … Read more
I received a brief HTML email this week from an organization I belong to. And I cringed. Not only had they omitted their extremely recognizable logo, they also changed the colors of the email such that it shared nothing with the organizational color palette. That may be seen as poor judgement and bad marketing, but the final bit was misspelling the title of the note. Far better to have not sent that email at all.
There are a couple basic rules that … Read more