Cold Spring Design Inc.
15 Griggs Road
Sutton, MA 01590

508.865.5191

info@coldspringdesign.com

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Archive for the 'ROI' Category

Mobile-Friendly Websites: Why You Need One Now

Jul. 18th 2012

I’m not an early adopter. My preference is to land on other lemmings when I finally leap off the cliff – I just like padding, I guess! So my first iPad was version 2 and my first iPhone was version 4. I will happily agree that mobile devices have come a long way since my 1996 Motorola StarTAC – but is mobile browsing really here?

After 17 years in business, I’m not really a web designer.  There are too many other components … Read more

Posted by Jeff Lerman | in ROI, Web Design, Web/Business Consulting | No Comments »

The Right Website. The Right Price.

Mar. 22nd 2012

It’s always the first question. “What will my website cost?”  And there’s never an easy answer.

My standard reply is that there are 100 websites for 100 budgets.  And even that doesn’t touch on the complexities of the right level of custom design, photography, videography, copywriting, SEO, functionality and all the other pieces that make up a website.  That’s why my next comment is “Let’s talk about your business.”

Not “Let’s talk about your website,” it’s “Let’s talk about your business.  And … Read more

Does Your Domain Name Matter?

Dec. 14th 2010

My two-year-old son had a pretty good laugh at a domain name the other day. We were driving behind a contractor’s truck on the highway and observed that the contractor had gone through the effort and expense to have his website address painted onto the truck. Nice lettering job too. The chuckle? Well, the address was (contractor name).blogspot.com. There are times a domain name can hurt you and I’d say this is a prime one – when it’s so unprofessional that you … Read more

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