Cold Spring Design Inc.
15 Griggs Road
Sutton, MA 01590

508.865.5191

info@coldspringdesign.com

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Archive for the 'ROI' Category

You Need A Great Website…Why Not Do It Yourself For Free?

Jun. 11th 2014

I don’t know about you, but I keep seeing a lot of commercials from Web.com and Wix on TV. They tend to catch my attention when they offer free websites, you know? After all, if websites are that easy, maybe I need to look for another profession! Free professional website? Free company Facebook pages? Free stuff is good, right? Want to know what I know?

Free is not usually Free

Web.com will have a “professional” build you a free site. Last time … Read more

Posted by Jeff Lerman | in Branding, Philosophy, ROI, Search Engine Optimization (SEO), Web Design, Web/Business Consulting | Comments Off on You Need A Great Website…Why Not Do It Yourself For Free?

Mobile-Friendly Websites: Why You Need One Now

Jul. 18th 2012

I’m not an early adopter. My preference is to land on other lemmings when I finally leap off the cliff – I just like padding, I guess! So my first iPad was version 2 and my first iPhone was version 4. I will happily agree that mobile devices have come a long way since my 1996 Motorola StarTAC — but is mobile browsing really here?

After 17 years in business, I’m not really a web designer. There are too many other components … Read more

Posted by Jeff Lerman | in ROI, Web Design, Web/Business Consulting | Comments Off on Mobile-Friendly Websites: Why You Need One Now

The Right Website. The Right Price.

Mar. 22nd 2012

It’s always the first question. “What will my website cost?” And there’s never an easy answer.

My standard reply is that there are 100 websites for 100 budgets. And even that doesn’t touch on the complexities of the right level of custom design, photography, videography, copywriting, SEO, functionality and all the other pieces that make up a website. That’s why my next comment is “Let’s talk about your business.”

Not “Let’s talk about your website,” it’s “Let’s talk about your business. And … Read more

Posted by Jeff Lerman | in Branding, Copywriting, ROI, Search Engine Optimization (SEO), Web Design, Web/Business Consulting | Comments Off on The Right Website. The Right Price.
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