Cold Spring Design Inc.
15 Griggs Road
Sutton, MA 01590

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Archive for the 'Search Engine Optimization (SEO)' Category

You Need A Great Website…Why Not Do It Yourself For Free?

Jun. 11th 2014

I don’t know about you, but I keep seeing a lot of commercials from Web.com and Wix on TV. They tend to catch my attention when they offer free websites, you know? After all, if websites are that easy, maybe I need to look for another profession! Free professional website? Free company Facebook pages? Free stuff is good, right? Want to know what I know?

Free is not usually Free

Web.com will have a “professional” build you a free site. Last time … Read more

Posted by Jeff Lerman | in Branding, Philosophy, ROI, Search Engine Optimization (SEO), Web Design, Web/Business Consulting | Comments Off on You Need A Great Website…Why Not Do It Yourself For Free?

The Right Website. The Right Price.

Mar. 22nd 2012

It’s always the first question. “What will my website cost?” And there’s never an easy answer.

My standard reply is that there are 100 websites for 100 budgets. And even that doesn’t touch on the complexities of the right level of custom design, photography, videography, copywriting, SEO, functionality and all the other pieces that make up a website. That’s why my next comment is “Let’s talk about your business.”

Not “Let’s talk about your website,” it’s “Let’s talk about your business. And … Read more

Posted by Jeff Lerman | in Branding, Copywriting, ROI, Search Engine Optimization (SEO), Web Design, Web/Business Consulting | Comments Off on The Right Website. The Right Price.

One Easy Measure of your SEO

Jan. 24th 2011

One of Google’s key innovations was PageRank. a technology that determines the importance of a webpage by looking at what other pages link to it, as well as other data. It’s only one of about 200 factors Google uses in its search algorithm, but it’s an easy one to check and gives you a quick peek into how your website is ranking. PageRanks range from 0 to 10, with 10 being the top few sites on the Internet and 2-6 being the … Read more

Posted by Jeff Lerman | in Search Engine Optimization (SEO) | Comments Off on One Easy Measure of your SEO
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