Tuesday, Dec. 14th 2010
My two-year-old son had a pretty good laugh at a domain name the other day. We were driving behind a contractor’s truck on the highway and observed that the contractor had gone through the effort and expense to have his website address painted onto the truck. Nice lettering job too. The chuckle? Well, the address was (contractor name).blogspot.com. There are times a domain name can hurt you and I’d say this is a prime one – when it’s so unprofessional that you… Read more
Friday, Nov. 19th 2010
It’s not news that there are a lot of businesses being hurt by this recession. We’re in close touch with the small business market and well aware of the situation. In fact, our job is to help our clients prosper in times like this. But we’ve been asked many times why Cold Spring has continued growing as strongly as it has – and Dilbert may have the best possible answer:
We’re in a pretty tough business here. It involves… Read more
Saturday, Nov. 13th 2010
I received a brief HTML email this week from an organization I belong to. And I cringed. Not only had they omitted their extremely recognizable logo, they also changed the colors of the email such that it shared nothing with the organizational color palette. That may be seen as poor judgement and bad marketing, but the final bit was misspelling the title of the note. Far better to have not sent that email at all.
There are a couple basic rules that… Read more