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Integrity
For us, it's not about the sell, the deal, or raking in the cash - it's about integrity. Both parties in our transactions need to come away feeling satisfied with the terms of the deal. That means we design, host and maintain quality websites. They meet our sense of aesthetics, download quickly and reliably and display well regardless of the resolution of the browser used to view the website. It also means our clients are satisfied that they have been given good value for their money. Integrity is the basis of our long-term relationships and the reason for our high rate of referrals. And it's why we're in business - because it feels good.

Design
Simple. Beautiful. Intuitive. 60% of all computers connected to the Internet communicate over high-speed connections. That means 40% of those computers don't. Since you don't want to frustrate and lose 40% of your potential visitors, we build sites that download quickly. We optimize image resolution for ideal viewing and quick download. We use whitespace as a design element to complement your images so the site maintains a simple appearance. And because our sites are custom designed for you, they act as part of your brand - an identifier of your business or organization.

Scalability
The variety of screen resolutions and browsers on the Internet is often ignored. Cold Spring designs websites to display well at the lowest common screen resolution, 800 x 600 pixels. But many website designers stop there and limit the ability of users with higher screen resolutions to view sites in larger windows. Have you seen websites with blocks of empty space visible to the right side of the screen with the webpage crammed in the upper-left corner? We pride ourselves on building extremely scalable sites - sites that display well at all resolutions.

Average Screen Resolutions for Cold Spring website users:
640 x 480 pixels	1.1 %
800 x 600 pixels	39.3 %
1024 x 768 pixels	49.8 %
1152 x 864 pixels	2.3 %
1280 x 1024 pixels	4.2 %

Over 55% of users to this site have screen resolutions greater than 800 x 600, so we want them to be able to see a site that looks great in their browser. Check out the scalability graphic and you'll understand how important it is to display well at varying browser window sizes.

Navigation
A website is only useful if its navigation is clear to its users. We start by breaking sites into logical pages then build a navigation system to suit the planned size and scale. The navigation system remains constant regardless of the user's location within the website. We design for expandability so that you can add pages to the site without having to overhaul the navigation system.