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My grandfathers both sold property & casualty (P&C) insurance — but they did it quite differently.
Grandpa Lenny, my maternal grandfather, was a New Yorker. He was a charmer. A schmoozer. A funny guy. He was also really, really good at his job. I know that ’cause I spent a lot of time polishing his Jaguar and learning what a ‘foot wedge’ was on the golf course. On the other hand, I don’t have a clue what his clients thought about him. … Read more
One of the hardest battles in the web design business is convincing clients that website will have a positive return on their investment. They’re asking the right question — a client who doesn’t care about ROI is unlikely to stay in business for very long. But when they start chopping into the design budget because they don’t think how the site looks will effect how it works — that’s when we have an issue.
We see if all the time, packaged in … Read more