Cold Spring Design Inc.
15 Griggs Road
Sutton, MA 01590


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Emotional Intelligence in Web Design

Wednesday, May. 9th 2012

While wandering around the blogosphere recently, I came across the topic of emotionally intelligent signage. The concept, espoused by author Dan Pink, who describes himself as “sign obsessed,” is that often signs work best either when they convey empathy to the viewer or elicit empathy from the viewer. If ever you have seen a highway construction sign saying “Please Slow Down: My Daddy Works Here” then you have an idea what Dan means. This sign reminds you of the children … Read more

Posted by | in Branding, Color Schemes, Copywriting, Philosophy, Web Design | Comments Off on Emotional Intelligence in Web Design

The Right Website. The Right Price.

Thursday, Mar. 22nd 2012

It’s always the first question. “What will my website cost?” And there’s never an easy answer.

My standard reply is that there are 100 websites for 100 budgets. And even that doesn’t touch on the complexities of the right level of custom design, photography, videography, copywriting, SEO, functionality and all the other pieces that make up a website. That’s why my next comment is “Let’s talk about your business.”

Not “Let’s talk about your website,” it’s “Let’s talk about your business. And … Read more

Posted by Jeff Lerman | in Branding, Copywriting, ROI, Search Engine Optimization (SEO), Web Design, Web/Business Consulting | Comments Off on The Right Website. The Right Price.

One Easy Measure of your SEO

Monday, Jan. 24th 2011

One of Google’s key innovations was PageRank. a technology that determines the importance of a webpage by looking at what other pages link to it, as well as other data. It’s only one of about 200 factors Google uses in its search algorithm, but it’s an easy one to check and gives you a quick peek into how your website is ranking. PageRanks range from 0 to 10, with 10 being the top few sites on the Internet and 2-6 being the … Read more

Posted by Jeff Lerman | in Search Engine Optimization (SEO) | Comments Off on One Easy Measure of your SEO
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